Resource Sharing

Resource Sharing in Portfolio Companies

- Our portfolio provides an environment for the collaborative efforts of our companies.
- Early-stage companies can benefit from the collective experience and expertise of professionals at Cebron and other companies who have faced similar challenges.
- Regular meetings are held among the CEOs and department heads of our portfolio companies to share knowledge and discuss issues of common interest.
- Personnel from various functional areas, such as marketing, sales, human resources, and technology, meet regularly to exchange ideas and leverage their combined experience.

Sales, Marketing, and Brand Management

Regarding sales, marketing, and brand management, our portfolio companies’ marketing expertise and assistance enable them to scale more efficiently than many standalone competitors.

We guide our companies’ sales, marketing, product positioning, and advertising efforts through regular meetings attended by the appropriate staff from each portfolio company.

Our marketing staff coordinates marketing resources for all companies, and a centralized clearinghouse for marketing-related information, market research, advertising services, public relations functions, and logo design and branding services are made available to our portfolio companies.

Executive Recruiting

Executive Recruiting is a vital component of Cebron’s strategic advantage in launching new and existing portfolio companies.
As a company, Cebron focuses on recruiting top talent to launch and develop new projects. Our internal recruiting department and referral system are used to identify and place skilled individuals in each of our portfolio companies.
Having highly skilled people is crucial for the success of each company, and our recruiting function provides us with a strategic advantage in launching new businesses and improving the performance of existing portfolio companies.
After establishing a new business and creating a new Cebron company, we typically allocate a significant portion of the company’s equity for distribution among entrepreneurs and employees.

Legal, Finance, Accounting, and Human Resources

Our organization employs and utilizes experienced legal, financial, and accounting professionals, providing direction regarding intellectual property, contracts, domain name negotiations, licensing and structuring transactions, corporate finance, accounting, treasury operations, and financial reporting.

Financial Support

By leveraging our expertise, experience, and extensive portfolio of venture capital funds, we provide our portfolio companies with access to the capital they need to grow and succeed.
We source investors most likely to recognize the value of the business opportunities they are presented with and who are appropriate for the company’s stage, size, and financing requirements.
We also assist our companies with ongoing communication and guidance to ensure they have the necessary resources to achieve their goals.
In addition, we offer direct financial assistance in the form of early-stage investments and participation in later financing rounds.

Strategic Guidance and Direction

At the beginning and throughout their existence, we provide our portfolio companies with the knowledge and skills of senior management and the combined strength of our entire portfolio.
This strategic guidance and direction will help the companies develop viable business models, rapidly expand, and quickly adjust to the ever-changing marketplace.

Challenges Facing Emerging Technology Companies

The pursuit of success for emerging technology companies encounters numerous challenges. These challenges are significantly exacerbated for businesses within the technology sector, as outlined in the following discussion.:

Developing a Successful Business Model.

Creating a successful business model is essential for companies to capitalize on the unique and rapidly evolving capabilities of technology to provide solutions that meet the demands of consumers and businesses.

Building Corporate Infrastructure.

To support rapid growth and achieve a competitive advantage, emerging technology companies must also prioritize the development of systems and procedures in a wide range of functional areas, such as sales and marketing, operations, information technology, accounting, legal, business development, executive recruiting, and human resources.

Finding Great People.

Identifying exceptional people is essential for technology companies aspiring to be market leaders and realize their full potential. Considering the rapid rate of change in the technology industry, the successful acquisition of such personnel requires the capacity to adapt swiftly to new market conditions.

Adapting to Rapidly Changing Markets.

Navigating the intense competition, low barriers to entry and ongoing introduction of novel technologies and business models present a challenge to individual companies. With the details, strategic relationships, or foresight, companies are often able to commit to business models and technology platforms with complete information, leaving them vulnerable to rapid changes in the market.