In selecting and analyzing potential business ideas, several criteria are applied to determine the feasibility of creating or acquiring a venture.

The criteria used in this analysis include the following:

• The identification of significant, previously unaddressed market needs or the demonstration of a superior solution to an already identified market demand by the proposed business.
• The unique satisfaction of this need through a business model is deemed superior to other market solutions.
• The scalability of the business model, with a focus on increasing operating efficiencies as the business grows.
• The presence of sufficient barriers to entry and the ability of the business to capitalize on a first-mover advantage through rapid growth.
• The sustainable competitive advantage of the business, such as the presence of network effects, makes the business’ offerings increasingly valuable with more customers.
• The ability of the business to provide an attractive value proposition to potential strategic partners.